Michael Jordan sues Chinese company for using his name

The sportswear company’s business centers on his Chinese name and jersey number

Just wait until Linsanity fully takes root in China—His Airness will be all but forgotten. But until then, Michael Jordan has a battle on his hands worse than fighting the flu in Game 5 against the Utah Jazz in 1997.

Arguably the world’s most-well-known basketball star filed a lawsuit in China earlier this week claiming that a sportswear and footwear company used him name without permission. Qiaodan Sports Co. Ltd., located in the southern Fujian province, allegedly has centered its business on Jordan’s Chinese name and iconic No. 23.

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