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Mattel wins dismissal in Bratz case

MGA Entertainment sued Mattel for antitrust violations

A judge in California Tuesday dismissed an antitrust case associated with the long-running IP battle between rival toy makers, Mattel and MGA Entertainment, over the Bratz fashion dolls.

The battle dates back eight years. In 2004, Mattel had sued MGA, accusing the company of stealing its trade secrets for the fashion doll after former Mattel employee and Barbie designer Carter Bryant, who created Bratz, joined MGA. In 2008, a jury awarded Mattel $100 million, but a federal appeals court overturned that ruling in 2010. MGA was victorious in the retrial in August 2011 when the judge awarded it $310 million, attorneys’ fees and other costs associated with the long-running litigation. Mattel is currently appealing that ruling.


Cathleen Flahardy

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