Martha Stewart Living brings Macy’s battle to a boil

Media merchandising company says Macy's is using its brand to lure customers into stores, then pushing Macy's private-label products

The bitterness between Martha Stewart Living Omnimedia Inc. and Macy’s Inc. is reaching bad-batch-of-rapini proportions. Martha Stewart Living last Friday called out the retailer for its lawsuit against the company and said Macy’s is essentially using Martha Stewart-branded products to help promote its own line of home goods.

Last month, Macy’s filed suit against Martha Stewart Living, claiming that the media merchandising company breached its contract with the department store chain when it entered into an agreement with J.C. Penney Co., which is expected to start selling Martha Stewart Living products in 2013.

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