Chrysler Super Bowl ad mistakenly yanked from YouTube

A false copyright infringement claim sidelined the buzzed-about ad


Chrysler hoped that its “Halftime in America” commercial, featuring an inspirational voice-over from Clint Eastwood, would help America “unite one post at a time.” But its lofty ambitions were thwarted when the ad disappeared from YouTube shortly after the game, supposedly owing to a copyright claim filed by the National Football League (NFL).

The mystery began when the NFL denied filing a copyright claim (the ad remained posted on the league’s own website). According to Google, which owns YouTube, it removed the ad after receiving a take-down notice from an unnamed third-party organization that handles copyright and trademark protection for the NFL. The vendor had apparently misidentified the commercial as halftime content, which is owned by the NFL.

Alanna Byrne

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