Beginning Next Week: InsideCounsel will become part of Corporate Counsel. Bringing these two industry-leading websites together will now give you comprehensive coverage of the full spectrum of issues affecting today's General Counsel at companies of all sizes. You will continue to receive expert analysis on key issues including corporate litigation, labor developments, tech initiatives and intellectual property, as well as Women, Influence & Power in Law (WIPL) professional development content. Plus we'll be serving all ALM legal publications from one interconnected platform, powered by, giving you easy access to additional relevant content from other InsideCounsel sister publications.

To prevent a disruption in service, you will be automatically redirected to the new site next week. Thank you for being a valued InsideCounsel reader!


Chrysler Super Bowl ad mistakenly yanked from YouTube

A false copyright infringement claim sidelined the buzzed-about ad


Chrysler hoped that its “Halftime in America” commercial, featuring an inspirational voice-over from Clint Eastwood, would help America “unite one post at a time.” But its lofty ambitions were thwarted when the ad disappeared from YouTube shortly after the game, supposedly owing to a copyright claim filed by the National Football League (NFL).

The mystery began when the NFL denied filing a copyright claim (the ad remained posted on the league’s own website). According to Google, which owns YouTube, it removed the ad after receiving a take-down notice from an unnamed third-party organization that handles copyright and trademark protection for the NFL. The vendor had apparently misidentified the commercial as halftime content, which is owned by the NFL.

Viewers could not watch the ad on Chrysler’s own website, as the automaker linked to the YouTube video. Post-game viewing of the ad was especially important to the company, which was one of the only major advertisers that did not release its commercial prior to the game, according to the Wall Street Journal. Google eventually reinstated the ad after receiving a request from the NFL.

The mix-up has led some to criticize Google for overzealous enforcement of its copyright infringement policy. Under the policy, anyone filing an infringement claim must identify which copyrighted work has been infringed upon, but it is unclear what the justification for removal was in this case.




Alanna Byrne

Bio and more articles

Join the Conversation

Advertisement. Closing in 15 seconds.