2011 was a very active year in the world of trademarks. Notably, applications for new trademarks increased over 6 percent in the last year. As we begin 2012, this article will take a look back at some of the most significant trademark developments of 2011.
It seems that Paris Hilton started yet another Hollywood trend when she trademarked “that’s hot”, and other celebrities are following suit. During his public meltdown, Charlie Sheen sought to protect some “winning” brands by filing applications for 22 of his catchphrases from his tumultuous year. Not to be outdone, the Kardashians have continued to grow their empire by filing more than 40 trademarks in 2011.