What this means
Companies that wish to sell goods at different price points or of varying quality in discrete national markets should:
Cases applying the first sale doctrine
In Quality King Distributors, Inc. v. L’anza Research International, the Supreme Court held that, when goods were manufactured in the U.S. but sold abroad, the First Sale Doctrine prevented copyright holders from barring re-importation of goods designated for discrete foreign markets. In other words, goods made in the U.S. and sold in Japan could come back. Once U.S. copyright protection was exhausted on a particular item, it could be transferred as desired by the owner of that item.