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Californians can proceed with lawsuit against Facebook over ads “liked” by friends

Plaintiffs allege that the use of their names and pictures is illegal

I always knew my roommate didn’t really “like” Vitamin Water on Facebook. But I never thought to turn that into a lawsuit, like some enterprising Californians have.

A group of California plaintiffs claim that Facebook’s use of their friends’ likenesses to promote products and services on the social network violates California’s Right of Publicity Statute. A district court judge ruled on Friday that they can continue pursuing the suit.

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