More On

Chick-fil-A says entrepreneur’s slogan infringes its IP

Parties at odds over “Eat more kale” vs. “eat mor chikn”

A Vermont entrepreneur says he’s going to battle Chick-fil-A in court over the right to continue using the slogan “eat more kale” in his business, which the fast food chain claims is too similar to their trademarked (and purposefully misspelled) slogan “eat mor chikn.”

In October, Chick-fil-A sent Bo Muller-Moore a sternly-worded letter, which said that his slogan "is likely to cause confusion of the public and dilutes the distinctiveness of Chick-fil-A's intellectual property and diminishes its value," the AP reports. The letter requested that he turn over his website,, and listed 30 examples of attempts by other individuals or organizations to use an “eat more ___” phrase that Chick-fil-A has had withdrawn. Muller-Moore received similar letters from Chick-fil-A five years ago, but after a response from pro bono lawyers on his behalf, the letters stopped and he assumed he was in the clear, until now.

Join the Conversation

Advertisement. Closing in 15 seconds.