Beginning Next Week: InsideCounsel will become part of Corporate Counsel. Bringing these two industry-leading websites together will now give you comprehensive coverage of the full spectrum of issues affecting today's General Counsel at companies of all sizes. You will continue to receive expert analysis on key issues including corporate litigation, labor developments, tech initiatives and intellectual property, as well as Women, Influence & Power in Law (WIPL) professional development content. Plus we'll be serving all ALM legal publications from one interconnected platform, powered by Law.com, giving you easy access to additional relevant content from other InsideCounsel sister publications.

To prevent a disruption in service, you will be automatically redirected to the new site next week. Thank you for being a valued InsideCounsel reader!

X

5 key components of a social media policy

How to create clear rules for employees about online postings.

Given the Internet's immense social and political powers, employees have more communication options than ever at their fingertips. But disgruntled employees can use the technology to retaliate against their emplioyers.

In particular, social media platforms are abundant, giving employees multiple options for griping and complaining about, or even expressing opinions on behalf of, a company for the world to read. Alston & Bird Partner Glenn Patton says companies should consider these five points as they craft their social media policies:

  1. Prohibit the disclosure of confidential/nonpublic information that could affect the company’s stock price or influence investor behavior.
  2. Preclude the unauthorized use of corporate logos, trademarks and copyrighted material in social media posts.
  3. Provide examples of best practices for social media communications (e.g., be truthful and accurate; avoid obscenities, slurs and offensive language; make clear that it is employee’s personal view/opinion; use proper spelling and grammar; use good judgment; etc.).
  4. Encourage employees to raise concerns internally through proper complaint reporting channels.
  5. Warn that improper social media communications could result in discipline, but avoid using broad language that suggests employees may be disciplined.

Jennifer Morrell

Bio and more articles

Join the Conversation

Advertisement. Closing in 15 seconds.