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Reebok must pay $25 million in false advertising settlement

FTC says company's EasyTone ads were deceptive

The Federal Trade Commission (FTC) ordered sportswear company Reebok to pay $25 million for making false claims in advertisements for its EasyTone shoes. The FTC said Reebok's claims that a pair of its shoes helped tone and strengthen legs and buttocks was deceptive.

Customers who purchased EasyTone shoes will be able to go to the FTC's website and file a claim to receive a refund for the shoes. The $25 million settlement amount will go toward refunding customers who the FTC claims were deceived.

"The FTC wants national advertisers to understand that they must exercise some responsibility and ensure that their claims for fitness gear are supported by sound science," David Vladeck, director of the FTC's Bureau of Consumer Protection, told CNN.

Reebok responded in a statement: "The allegations suggested that the testing we conducted did not substantiate certain claims used in the advertising of our EasyTone line of products," the company said. "In order to avoid a protracted legal battle, Reebok has chosen to settle with the FTC."


Cathleen Flahardy

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