“All natural” called into question in recent suits

Consumers call for official definition for food products

Recent lawsuits centering on some popular brands, which use the term “all natural” on their labels, have questioned what the term really means.

Several consumer suits filed against the makers of Wesson cooking oil, Kashi cereals and Skinnygirl margaritas claim the companies, which own those brands, are committing fraud by using “all natural” on the products’ labels. The suits say the products “all natural” ingredients are negated by the fact that the foods also include artificial and synthetic ingredients, and as a result, consumers are being misled.


Cathleen Flahardy

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