The battle for internet dominance reaches Capitol Hill, as Nextag Inc., Yelp Inc. and Expedia Inc. attempt to level the playing field with Google Inc. The companies will face the Internet giant in a Senate antitrust hearing Wednesday over whether or not Google unfairly directs users to Google-owned sites, attracting visitors and profits by burying links to the competing search engines.
According to company representatives, the testifying sites claim Google deceives people by limiting their exposure. Nextag Chief Executive Jeff Katz told the Wall Street Journal Google views his company as competition and allegedly barred the company a year ago from advertising in prominent spaces on the results page. Now, Nextag can only bid for the text ads lower down on the page.