This series focuses on evolution of the firm/client relationship. The first step in the evolution is a foundational one. What do the parties need/want to define such a relationship as successful?
As emphasized in the ACC Value Challenge, value is not “one size fits all.” In-house counsel would be well served to define value on a company-by-company basis, and sometimes even on an in-house lawyer by in-house lawyer basis. Why? Because, like every other service business, law firms exist to serve a need. Your personal business need, and the need of your corporate client.