I’ve devoted columns to best practices for using new media tools such as LinkedIn, Legal OnRamp and even Twitter. However, I remain adamant in my opinion that your most important career development activities will take place in-person. For building your personal brand externally, nothing beats a high quality conference. This explains why InsideCounsel’s annual SuperConference was such a smash hit again last month. I’ve also written columns on the “how to” elements of conference networking.
Until now, however, I’ve neglected to focus on the most important device ever created to help advance your career— the telephone. Making a high quality phone call is the best way to make your online and in-person activity pay off. It’s called effective follow-up. And it may be a dying art.