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Google tops list of 10 most valuable trademarks

Forbes enlists Brand Finance to calculate brand worth

Today, Forbes blogger Sean Stonefield divulged the 10 most valuable trademarks, as calculated by Brand Finance, a brand-valuation consultancy.

Brand Finance Founder David Haigh calls trademarks “the single largest source of intangible value in a company,” according to Forbes. To gauge trademarks’ worth, Brand Finance determined the present value of the estimated future cash flows derived from the brand. The number is based on what a company without a trademark would have to pay to license the trademark through a third-party broker.

The most valuable trademark in the world is Google, which is worth an estimated $44.3 billion, or 27 percent of the company’s value, according to Brand Finance.

The other nine trademarks topping the list are: Microsoft, Wal-Mart, IBM, Vodafone, Bank of America, GE, Apple, Wells Fargo and AT&T.

Ashley Post

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