FTC Becomes More Aggressive Against False Health Claims

A snake slowly slithers across the moss-covered forest floor, where it discovers a woman, nude but for a few strategically placed leaves, lying on the ground. The snake weaves across her legs and back over her body, sliding suggestively across her waist.

Provocative? Yep.

New Agenda

At the crux of POM's argument against the FTC is a case the agency settled in July with Nestl? HealthCare Nutrition Inc. (Nestl? HCN), a subsidiary of the company best known as a
chocolate producer.

Associate Editor

Lauren Williamson

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