If you have already signed up for InsideCounsel's SuperConference (May 25-26 in Chicago), then you "get it." Thank you for reading my column, and please visit this space again next month. Now, for everyone else:
You have not signed up for one of three reasons. 1. Simple inertia. 2. You enjoy conferences, but you are busy and/or your company won't reimburse the expense. 3. You know you should go, but you would rather chew glass than network.