Online Marketers Face Scrutiny Over User Privacy

Online marketing programs from Facebook and Sears that potentially compromise users privacy faced scrutiny in September.

Under the terms of a $9.5 million class-action settlement, Facebook agreed to terminate Beacon, a controversial marketing venture launched in 2007. Beacon broadcasted a Facebook member's online transactions with affiliated businesses, such as movies reserved at Blockbuster or diamond rings purchased on, on the user's homepage and profile.

Associate Editor

Lauren Williamson

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