In the middle of the night, Laci Satterfield heard a beep. She picked up her cell phone and saw a new text message. "The next call you take may be your ... Join the Stephen King VIP Mobile Club at www.cellthebook.com," it read. Though the late night ring was something straight out of a King novel, Satterfield wasn't creeped out--she was mad.
Simon & Schuster tagged the King text message with the phrase, "Pwd [powered] By Nextone," which the company said explained where they got the cell phone number. But just explaining where the number came from doesn't mean the publisher had the right to use it.