When Jacob Tiedt bought a new home in March 2008, the purchase was a matter of public record. But then it became unusually public.
The purchase appeared on BlockShopper.com, a Web site that reports on home sales in 11 metropolitan areas around the country. BlockShopper posted Tiedt's new address, the sale price, a description of the apartment the Jones Day associate purchased, a photo of Tiedt and a short bio of the attorney. BlockShopper also linked to Tiedt's bio at Jones Day's Web site.
Neither BlockShopper nor Jones Day would talk on the record about their dispute. But according to many outside observers, this lawsuit wasn't really about trademark infringement at all. It was about privacy.