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Whole Foods Reaches Agreement with FTC

Whole Foods Market Inc. has reached an agreement with the Federal Trade Commission (FTC) regarding the organic supermarket chain's acquisition of Wild Oats Markets Inc. The FTC tried to block the merger and had battled Whole Foods over antitrust allegations ever since the Austin, Texas-based retailer bought Wild Oats--its main competitor--in August 2007.

Under the agreement, announced Friday, Whole Foods will sell off 31 Wild Oats stores, including 19 non-operating locations. Originally, Whole Foods' purchase included 74 Wild Oats stores in 24 states. The chain must divest unrestricted use of the Wild Oats brand name and some Wild Oats intellectual property.

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Christopher Danzig

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