From the March 2009 issue of InsideCounsel Magazine • Subscribe!

The Economics of Deterrence

To read the full story about 1-to-1 damage ratios, click here.

---

Mayer Brown partner Andrew Frey, who filed briefs in Exxon Shipping Co. v. Baker, talks more about punitive damages ratios:

Q: Why was a 1-to-1 ratio an appropriate limit to the punitive damages in Exxon Shipping Co. v. Baker?

A: First of all, Exxon did not set out to de-foul Prince William Sound. It was an accident. They were careless. They were reckless, maybe. But they suffered. They had $2 billion in cleanup costs and compensatory costs they had to pay. They had fines of another billion dollars or so. They had a huge public relations disaster. When you put all that together, if that didn't deter them from letting captains with alcohol problems man the ship, tacking on punitive damages isn't going to make any difference.

Q: When is it fitting to award larger punitive damages?

A: There's no general hard and fast rule. There are certain kinds of cases where [a 1-to-1 ratio] is not going to be adequate. If somebody's dumping toxic waste in the middle of the night or doing things they're likely going to get away with, you may need a bigger award to deter them.

Q: What role does the size and power of the defendant have to do with determining the award?

A: One of the fallacies is the idea you need more liability to deter a large company than a small one. That's a complete economic fallacy. I don't think there's a respectable economist who agrees with that. You have to look at the actual economics of the transaction. It gets into questions like who is more risk averse. Big companies are risk averse. I can't charge Microsoft $10,000 an hour for my time just because it's small in relation to their net worth.

Comments

InsideScoop Daily eNewsletter

InsideScoop delivers the latest-breaking news affecting in-house counsel. Get the latest business trends, current corporate litigation, labor developments, technology initiatives and more — FREE. Sign up now!

You have been subscribed! You will receive a confirmation email soon.

See the entire list of InsideCounsel eNewsletters.

Resource Library


13 Things to do Now to Reduce Risk and Avoid...

We have developed best practices for lowering your e-Discovery costs, shortening the length of your...

7 Simple Strategies for Improving Legal Fee Budgeting Certainty

Understanding the legal fee budgeting paradigm and following seven simple strategies will help you control...

Complimentary White Paper: Best Practices for Meeting Critical eDiscovery Challenges

Packed with practical advice, this white paper discusses best practices for meeting eDiscovery challenges across...

Complimentary White Paper "Key Considerations for Collection Methodologies and Resources"

This white paper addresses the need for companies to reevaluate their current collection policies in...

Moving Matters In-House: How Technology Enables Legal In-Sourcing

Strategically shifting more matters to in-house counsel has proven to be an effective strategy to...

5 Ways to Promote Responsible Content Sharing

Find out five ways that organizations can promote responsible sharing of content among employees by...

Reducing the Costs of eDiscovery from Collection to Court!

Predictive coding is only one of many ways organizations can make eDiscovery faster, cheaper and...

Discovery Shifts to the Cloud

Adoption of Cloud computing continues to gain momentum. How can IT and Legal Teams avoid...

Lower Your Total Cost of Ownership

With the deployment of Proofpoint Enterprise Archive, organizations have realized significant cost savings in automating...

Health and Safety Risks of Counterfeits in the Global Supply...

This whitepaper underscores the prevalence of counterfeits within global supply chains across a number of...

View All »

Advertisement. Closing in 15 seconds.