A lot of magazine Web sites aren't that good. Here's the problem: Magazines invest a lot of money to create compelling content for their publications. There's usually a lot of pressure to try to further maximize that investment online. The result is a site designed around archival content with a few online exclusives thrown in to keep it fresh. Also, magazine editors love paper. They have a tough time working with a medium they can't touch and feel. Consequently, they don't put as much effort into their online offerings as they do their print.

I am one of those editors, though I recently had a change of heart. It occurred after a readership survey we did a few months ago, where we found an overwhelming majority of in-house counsel feel there are few, if any, sites out there that cater to their needs. As a result, readers often must wade through general legal and business sites to find what they want.

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