Peter Prinsen, general counsel of The Graham Co., an insurance brokerage firm, recently learned that knowing whether a recipient received an e-mail can be more important than the content of the e-mail itself.
The brokerage routinely receives information about a claim from the client and then reports that claim to the insurance carrier via e-mail. Normally this is a smooth process. But the company hit a snag several months ago when one of the carriers said it hadn't received a $60,000 claim.
Datawitness' service, which CEO Jag Gillan describes as a "virtual notary," plugs into a user's e-mail platform. When the user sends a registered e-mail, it goes to Datawitness, which then stores the e-mail in a database and sends a link to the intended recipients. When the recipients click on the link, they are taken to the e-mail. Meanwhile, Datawitness sits in the background, logging the recipient's actions.
E-mail on Trial
Although both major service providers function differently, the end result is the same--a means of authenticating the transmission, reception and content of an e-mail. And thanks to the recent court decision Lorraine v. Markel, there's a greater need for these services.
"We have a client that leases property," Gillan says. "They probably push out about 12,000 leases a month. So they're a candidate for the $.12-per-e-mail price. What does that $.12 per e-mail give them? Peace of mind and accountability."