Showing Off

I wasn't around when we christened our conference the "SuperConference." I've heard rumors it was the brainchild of the same people who thought the name "Ford Probe" would appeal to women drivers.

What I don't like about the name is that it doesn't tell you what the conference is about. I always tell my reporters to "show, not tell," when describing something in their stories. So instead of writing, "He had a big appetite," you would write, "He consumed four cheeseburgers, fries and an apple pie, and then washed them down with a milkshake."

staff Writer

Bio and more articles

Join the Conversation

Advertisement. Closing in 15 seconds.