Circus Clashes with Cosmetic Co.

Ringling Bros. and Barnum & Bailey circus has a bone to pick with Sephora over the cosmetic giant's circus-themed marketing campaign.

On Nov. 28 Ringling brought suit against Sephora in the U.S. District Court for the Southern District of New York alleging the company infringed its popular "The Greatest Show on Earth" trademark, which Ringling says has been associated with its brand since the 1890s. Sephora is using the expression "The Greatest Gift Show on Earth" as part of its holiday advertising campaign.

staff Writer

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