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Blind Consumers Sue Target Over Web Site

Bruce Sexton is a student at the University of California-Berkeley. Like other students, Sexton shops at national discount retail chains. But unlike most other students, he's suing one of them.

As president of the California Association of Blind Students, Sexton decided to speak up on behalf of California's blind citizens and fight what he feels is an injustice against the visually impaired. The target of his ire is retail giant Target. Sexton, along with the National Federation of the Blind and the National Federation of the Blind of California, accuse the Minneapolis-based company of discriminating against the visually impaired because its Web site is inaccessible to them.

"Even a company that has a single brick-and-mortar location in New Jersey that happens to have a Web site that would allow people to shop in other states is potentially subject to this type of suit," Tanenbaum says.

Increasing Accessibility

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Keith Ecker

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