Speak Up

It's not uncommon for our reporters to call up a company involved in litigation for its side of the story only to get stonewalled. The general counsel refuses to give an interview or never returns reporters' calls. I can only assume that the GC hopes that by not giving an interview the story will disappear. That's never the case. The story is published, but often is unbalanced in your adversary's favor.

The challenge that every business faces is how best to communicate its ideas and strategies, both proactively and reactively. The legal department should be intimately involved in corporate communications--from working with the marketing and PR departments to reassuring shareholders and crafting responses to lawsuits. In times of crisis, legal has to be involved in guiding what the company can say and who should say it.

staff Writer

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