As the business development director of Logistics Health Inc.--a Wisconsin company that provides governments and businesses with medical readiness services--Laura Franzke is concerned about corporate America's laissez faire attitude toward the avian flu.
"My primary job is to collect knowledge and intelligence on the avian flu and monitor how governments are reacting," she says. "But the situation is getting very scary because there is a definite lack of knowledge at the corporate level."
"Right now we're at the green level, so we wanted to provide basic medical advice to employees without scaring anyone," explains Manoel Arruda, Alcan's EHS director.
If conditions reach the red level at any facility, the company will shut down and send employees home.
The only mistake a company can make is to maintain a wait-and-see attitude.
"Do your plan and buy your medical supplies now," says Bruce Blythe, CEO of Crisis Management International Inc., which helps businesses plan for potential disasters. "If you wait and this thing hits, the supplies are going to be gone."